AI Insights · Timothy · April 2022
Top 5 Fast Food and Fast Casual Restaurants Apps Performance in Turkey Q1 2022
Discover the performance trends of the top 5 fast food and fast casual restaurant apps in Turkey for Q1 2022, including download rates and active user metrics.
The first quarter of 2022 saw varying performances for the top fast food and fast casual restaurant apps in Turkey. Below, we break down the trends for Domino's Pizza Türkiye, McDonald’s - Non-US, Starbucks Türkiye, KFC Türkiye – Yemek Siparişi, and Kahve Dünyası – Çekirdek Kazan.
Domino's Pizza Türkiye experienced fluctuations in weekly downloads, starting with approximately 42.9K in late December and peaking at 47.4K in mid-January. By the end of March, downloads decreased to around 30.5K. Weekly active users for Domino's started at about 199.5K and saw a slight decline, ending the quarter at 193.9K.
McDonald’s - Non-US showed a notable upward trend in downloads, starting at 15.2K in late December and peaking at 37.1K in the third week of March. Active users began at 264.8K, dipped mid-quarter, but ended strong at 261.8K.
Starbucks Türkiye had a relatively stable download trend, with numbers ranging from 16.4K to 28.2K throughout the quarter. Active users remained consistent, starting at 174.9K and slightly fluctuating to end at 167K.
KFC Türkiye – Yemek Siparişi saw its weekly downloads peak in the first week of February at around 14.9K, but this number dropped to 4.9K by the end of March. Active users followed a similar trend, peaking at 23.7K in mid-February and decreasing to 15K by the end of the quarter.
Kahve Dünyası – Çekirdek Kazan had a consistent download rate, starting at 5.7K and peaking at 10.9K in mid-January. Active users also showed a stable pattern, with a low of 33.2K and a high of 43.2K throughout the quarter.
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